PPC stands from pay-per-click it is also known as CPC. it is an advertising model in which each time Advertisers pay a fee when someone clicks on one of their ads. It’s a way to buy visits to your site, rather than trying to “earn” those visits organically. Pay-Per-Click Involve:
- Understanding Client’s business and Goals
- Max. CPA targets
- PPC keyword
- PPC Copywriting
- Negative Keywords
- Monitoring and Managing
With the help of Pay-per-click, one can boost their business as well as boost traffic, create leads and increase sales volume
The strategies to have a productive PPC campaign Management:
A platform for PPC campaign
Before starting a PPC campaign, your first step is to decide on which platform you want to run it. There are many search engines you can find for your campaign perhaps Google Ads are most popular among. Nowadays social media network like Facebook, Twitter and Instagram are the best places to run your campaign
The platform like Facebook and Twitter allows you to place Ads as “sponsored” Post in the Newsfeed of the user
Choose a type of ad to invest:
Every platform gives you an option for the type of ad you want to place. you can choose between a single image, a video or a slideshow to be your ads, Google ads give options like, Video Ads, Display Ads, Search the Ads and App Ads with this you can choose a type to Ads you want to invest in.
Ads budget and bidding strategy
Your PPC campaign budget will decide how much you’re willing to pay for the clicks you get on your ad placements. On Google Ads, you can set a daily budget, whereas platforms like Twitter and Facebook you will have you select the increments you want your payments to be in. but most of the PPC platform have an auction system that decides how much it will cost you for your audience criteria.
There are several bidding strategies available that help you make the most cost-effective purchase for your campaigning. Google Ads provide bidding strategies like
Cost- per-click (CPC) bidding
Cost-per-thousand viewable impression (vCPM) bidding
Cost-per-acquisition (CPA) bidding
Cost-per-view (CPV) bidding
Paid Search Advertising Services
A paid advertising method allows you to connect immediately with people who are looking for your products or services. We can assist you to target your clients by combining paid search and SEO.
The strategies toward Paid search Advertising:
- Campaign Strategy, Creation, and Ongoing Management
- Keyword Research
- Ad Creation and Ongoing Testing
- Bid Optimization and Management
- Mobile Advertising
Along with SEO, paid search advertising is another component of search engine marketing and therefore is part of online marketing. Using various networks, website owners can place paid ads on the search results pages and gain (new) users for their site. Ads will be displayed to match the users’ search queries.