The initial step in reaching out to these influencers has nothing to do with them. Instead, we should approach the process as if it were a standard marketing strategy: the first step is to determine our target market. We can’t begin to uncover influencers who are useful to them and whom they trust until we first understand our audience.
The rise of what has become known as the “citizen influencer” has been attributed to social media. Nano influencer marketing is referred to working with creators with a following of between 2,000 and 10,000 people, and their audiences are more active and loyal than macro influencers’. These producers may not have the same celebrity or name recognition as macro influencers, but they have a significant impact on their communities.
What are the main reasons of the rise of nano influencers?
Increase in digital media consumption
From 2012 to 2018, the average amount of time spent on social media increased from 5 hours 37 minutes to 6 hours 45 minutes per person. Generation Z, which spans the ages of 16 to 24, has an even higher rate of consumption. A typical day’s usage for these young people is stated to be 7 hours and 44 minutes. These figures indicate that people from all walks of life are spending more time on social media. These figures indicate that people from all walks of life are spending more time on social media.
Nano-influencers have a niche
Every nano-influencer develops a certain style of content and thus has a niche following that advertisers can easily target. This streamlined audience is beneficial to brands in that it allows them to achieve higher returns with less effort.
A target audience have trust the brand ambassador
Nano-influencers communicate with a small number of people on a daily basis and work to build an online bond built on admiration and trust. This is where brands take advantage of the chance to build strong word-of-mouth. The public trusts influencers, and influencers, in turn, tend to advocate only the brands in which they believe.
They help your brand remain competitive
The majority of brands have yet to take use of nano-influencers. As a result, collaborating with them will give you a competitive advantage. In their earlier writings, you are unlikely to uncover an advertisement for any of your competitors.
3 most important influencer marketing goals for your brand
Increased brand awareness is one of the most significant influencer marketing goals a company should pursue. You may use influencer marketing platforms like Pinterest’s influencer program to determine an influencer’s reach and audience. The programme generates a detailed influencer report that can assist brands in determining whether or not a certain influencer is right for them.
Increasing the amount of visitors to your website is an important influencer marketing aim that you should not overlook. However, not all traffic is the same. You should concentrate on attracting appropriate visitors that can lead to conversions.
You should focus on developing intriguing content to bring constant visitors to your website.
Sales and lead generation
All marketing activities should aim to generate leads, as well as increase sales and profits. If you want to use influencer marketing to increase sales, you can’t only rely on shoutouts or product reviews. You should concentrate on conversion-oriented methods.