The full form of MDM is “Master Data Management,” “mid-day meal,” and “Medical Decision Making.” But basically, the MDM Full Form is “Master Data Management.” Master Data Management (MDM) involves creating a master data set for each person, place, or thing in the organization from various internal and external data sources and applications. This information has been deleted, reconciled, and enriched to be a consistent and reliable source. After creating master data, it serves as the information managed and shared across the enterprise to drive accurate reporting, reduce data errors, eliminate redundancy, and help employees make more informed business decisions.
Difference between MDM Technology and MDM as a Discipline
As a discipline, MDM relies heavily on data governance principles to create a trusted and authoritative view of an organization’s data. Data governance and MDM have become critical to successful business practices as organizations in today’s global marketplace place an increasing emphasis on data-driven solutions—and as more systems contribute digital records of the people, places, and things that matter most to their business.
As a technology, MDM solutions automate how business-critical data is managed, managed, and shared across applications used by business lines, brands, departments, and organizations. MDM applies data integration, reconciliation, enrichment, quality, and control to create master data sets. Automation and artificial intelligence (AI) are used to identify, match, and pool data across systems that store it and then share clean data with the applications, systems, and analytics that need it. When merging records, MDM can also correct record inconsistencies, capture where data comes from, and create an audit trail of changes. A trusted framework provides visibility into the creation or modification of each master record.
What is a Master Record?
Master data management creates master data records (also known as “gold records” or “best versions of the truth”). Moreover, they contain important information that companies or organizations rely on. Master data records contain what an organization needs to know about important “things” – customers, locations, products, suppliers, etc. – to facilitate a task or action such as a marketing campaign, service call, or sales call.
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An easy-to-understand type of master data is reference data. The reference data is part of the master data. Some examples of reference data are:
- Latitude and longitude
- Zip codes and area codes
- Three-letter airport codes used by airlines
- Organizations use healthcare codes (for example, ICD-10) to understand the care provided
What to Know About Master Data Management
MDM solutions cover a wide range of data cleaning, transformation, and integration techniques. When the addition of a data source is to the system, MDM initiates identifying, collecting, modifying, and recovering data. Once the data meets the quality threshold, the creation of schemas and taxonomies is to maintain high-quality master references. Organizations using MDM can rest assured that data is accurate, current, and consistent across the enterprise.
MDM addresses the challenges of multiple applications creating, collecting, and accessing data across systems, applications, and channels. These include SAP, Marketo, Salesforce, DemandBase, web portals, delivery systems, billing systems, contract systems, and more. With a trusted source of reliable and up-to-date data, companies can gain better insight into their products and suppliers, drive customer loyalty, and provide a consistent experience for employees and customers.
The Benefits of Master Data Management (MDM)
By providing a single point of reference for critical business information. MDM eliminates the costly redundancy that arises when organizations rely on many conflicting sources of information. For example, MDM can ensure that if a customer’s contact information changes, the company will not attempt sales or marketing using old and new information.
Final Thoughts
To end this discussion, we have discussed almost all the information about MDM full form for our readers and students. Moreover, if you need to know more about MDM, you can visit sites like Techguider.
