Did you ever try to buy a new smartphone, only to see it go out of stock? We’ve all been there; the new, hottest phone to hit the market gets sold out in an instant. Especially if the said new phone belongs to a top brand, and today, Xiaomi is the undisputed leader in the smartphone industry.
The Chinese OEM launches impressive devices every now and again, and most of its offerings are top-notch mobile phones that are affordably priced. Furthermore, the brand usually does early bird sales to build more hype, and once the phones are launched on e-commerce platforms, they often disappear within minutes.
While this happens with almost all the brands, it happens quite frequently with Xiaomi mobile phones. Xiaomi usually captures around 30 percent of the market share every quarter, and launches some of the best mobile phones that are available at that particular price point. From the budget segment to the premium segment, the Chinese manufacturer offers mobile phones across the board, and has become the go-to brand for budget-friendly and tech-savvy consumers.
We look at this phenomenon of Xiaomi phones selling out within minutes quite often, and give you a few reasons why consumers wait with bated breath for the brand to launch new models.
Xiaomi smartphones, whether we talk about the budget and mid-range Redmi phones, or the flagship Mi models, pack a lot of features. This is one of the main reasons why Xiaomi ascended the ladder within no time in the Indian smartphone market. Some of the best budget smartphones are Redmi phones under 15000 INR, which include Xiaomi Redmi Note 9 Pro, Xiaomi Redmi Note 9 and Xiaomi Redmi Note 8 Pro.
These come with at least 4GB RAM, multiple rear cameras, faster processors and more storage capacity, with the option to expand the storage by using a microSD card. The features only get better as we move up the price ladder, with the mid-range, mid-premium and flagship models coming with a slew of awe-inspiring features and better specs.
When Xiaomi entered the Indian smartphone market, it was dominated by Samsung, along with a few local brands. Xiaomi was still competing with top mobile brands such as LG and Asus. However, the Chinese OEM was successful in thwarting the competition because of its ability to offer phones at affordable prices, something that the other brands weren’t capable of doing.
No matter how much the company innovates, it hasn’t — and likely won’t — move away from the one strategy that helped the brand solidify its status as the best mobile phone brand in the country. Xiaomi is now the go-to brand for budget-conscious consumers, and those that want the best value-for-money phones.
There are more than half a billion smartphone users in India today, and it is now estimated that within the next two years, another 300 million users will move from basic and feature phones to smartphones. As such, Xiaomi will be the first brand they would look to for purchasing a new smartphone, and that is largely because of the brand’s ability to offer feature-rich phones at affordable prices. That is also why as soon as Xiaomi’s smartphones hit the stores, they quickly fly off the shelves.
For Xiaomi, it isn’t just about adding more features, but also about improving on the existing ones. For instance, just when we thought smartphone cameras cannot get any better, Xiaomi launched the world’s first smartphone, the Mi Note 10, that came with a 108MP primary camera.
There was also the Xiaomi Mi CC9 which was unveiled in selected markets, which became the world’s first smartphone with a penta-rear camera setup with 108MP primary shooter. It is now being rumoured that the brand is all set to launch the world’s first smartphone with a ground-breaking 192MP rear camera!
This innovation isn’t just confined to cameras. Xiaomi continues to offer models with enhanced features, and it comes as no surprise, then, that Xiaomi’s smartphones are sold out in a matter of minutes after they hit the stores.