Just a couple of decades ago, running a business from home had too many obstacles in the way of growth. Without modern-day amenities like affordable and widely available Charter Spectrum internet deals, social media platforms, and search engines, home businesses had a difficult job simply getting enough orders to survive, let alone grow. Thankfully, these things exist today, which helps entrepreneurs running businesses out of their homes to actually position themselves for growth. Given the current COVID-19 pandemic, utilizing these virtual channels is even more crucial. This blog will show you how.
Start Marketing Your Business On Social Media
Social media has been around for more than a decade, and it seems to be growing even more popular. Platforms like Facebook, Instagram, and WhatsApp have billions of active users across the world. But these platforms have evolved far beyond their social interaction capacity. Yes, you can still post pictures and statuses, comment on things, and tag your friends in the choicest memes. But these platforms earn the bulk of their revenue through advertising. Think of it this way. It is more than likely that your target audience already uses one or more of these platforms. All you have to do is ensure you can target them while they are using social media.
One of the biggest advantages of social media platforms is that they let you target segmented audiences. Meaning you can choose to have your ad shown to people based on their age, gender, interests, and even their physical location. All of these are very useful metrics that can help you make the most of the money you spend on targeting audiences. But that’s not all that social media offers. Social retargeting is a recent feature that allows websites to embed a code from specific social media platforms. This code then retargets people on social media who have previously visited your website and shown interest in your products. This dramatically increases your conversion rates.
Make Use of Sponsored Articles and Backlinks
Marketing your home business doesn’t just consist of a product carousel ad on Facebook. The digital economy has given rise to the Age of the Influencer. Meaning, you can reach out to high-profile blogs, social media celebs, or even local business publications to market your product indirectly. A sponsored article, for example, earns the influencer or blogger a commission for every purchase made via their posts. You can also offer to pay them to endorse your product, but make sure your product can actually do what you claim. Influencers are not likely to make false endorsements since that hurts their own following. Regardless, you can piggyback on the digital popularity of influencers, pages, and publications to get more people visiting your website. The more visitors you have, the more conversions you can expect.
Create a Profile on LinkedIn
LinkedIn is a very different type of social platform from the ones we use every day. Specifically designed for professionals, entrepreneurs, and other skilled individuals, the professional networking platform remains a trailblazer. LinkedIn allows people to create professional profiles and offers opportunities to network in a virtual space. You can use it in several ways considering the growth aspect. For example, you can search for remote talent using the platform’s search filters. Factors like endorsements and the information on a profile can help you shortlist several candidates that could help your business grow. You can also use it to network with professionals, experts, and opinion-shapers within your niche. This gives you access to the insightful information they share, as well as expanding your own reach on the professional platform. You can be sure many of your customers will look you up on the platform, and a professional profile will be more likely to indicate a professional business.
Make Sure Your Brand Gets Search Engine Visibility
Social media is an important platform, and it is crucial to maintain a presence on it. But search engines like Google have a much larger userbase. Just think of how many times you Google an answer to a question, look for recommendations, or even search directly for a product you need. There are millions of other people doing the exact same thing every day, resulting in billions of queries on Google alone every month. Search engine marketing and search engine optimization offer two parallel ways to gain visibility and customers via search engines.
SEM or search engine marketing refers to the paid ads you may see when searching for a product on Google. SEM makes use of specific high-volume keywords, such as “organic homemade cakes near me”. These ads can also be set to target local searches if your clientele is largely local. At the same time, you can also ensure customers all over the world can see your business and visit your website by clicking on the ad. You only pay for the ad if a customer clicks through onto your website. SEM is all about optimizing the clickthrough rate or CTR.
SEO follows a different path to a long-term goal. It is based on optimizing your website and content for the search engine’s algorithm. The better optimized your website is, the more likely it is to rank high on the search engine results page for relevant queries. As you might already know, virtually nobody ever goes to page two of the search results. The objective is to optimize your website to rank among the top three results and to offer relevant content to the targeted queries.
Work On Building Social Proof and Credibility
Finally, you need to look into building credibility among your audience and other competitors in your niche. How you do this depends on the nature of your business, the number and size of competitors, and the audience that you target, among other factors. One general rule to build credibility is to make yourself as visible as possible. For example, you could appear on a local podcast or an Instagram Live session with other small business owners. This doesn’t just offer a chance to voice your opinions and insights. It is an opportunity to grab the attention of a larger audience and establish your credibility as a brand.
Another tip you can follow is to broadcast any positive coverage you receive from third parties. You can share an article published about you. Or share a post in which you have been tagged. Or you can even share positive customer reviews that can encourage other buyers to purchase your product or service. Of course, that means getting your house in order as well. For one thing, you need to be constantly plugged into the internet. Even if I have internet problems, I keep Charter Internet Customer Service on speed-dial so they can quickly jump on the issue. Small businesses can’t afford to keep customers waiting. It comes across as unprofessional and will hamper your chances to grow.