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Guest Blogging for SEO: How to Build High-quality Links at Scale

How can you make guest posts?

How do you write a guest blog?

There’s a good chance you have lots of questions on this subject. I’ll address them, and numerous other. Before I show you how to post guest posts as well as what this can offer you, let’s look at what it’s about…

What are guest posts?

Guest posting (or guest posts) is the act of publishing an article on the website of another.

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People take this action to gain more brand recognition and drive traffic to their site (also called”referral traffic).

Here’s an article and video on ways to make use of guest posts and guest posting, which you can watch in the video below… or you can simply go through the article.

Determine Your Guest Blogging Goals

Before we get started the first step is to establish what your objective to achieve with guest blogging. Understanding this goal ahead of time is essential to determining the appropriate type of blogs to send guest blog posts to. In general, there are three main reasons to guest blog.

 

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  1. Establishing yourself as an authority and well-known brand within the field.
  2. Gaining exposure (traffic) returning to your site.
  3. The process of building hyperlinks to your site (though this shouldn’t be your primary goal since Google is not a fan of doing this).

With the correct content from the most popular blogs, you can accomplish each of the above.

If you’re looking to achieve one or the other or #3, you’ll need to look for blogs that are popular with an engaged and large readers. 

If you’re trying to do #3, you should find blogs that have an authoritative root domain authority. It is possible to check this by using free tools such as Ubersuggest.

Understanding your goals ahead of time will assist you in determining which blogs are the most suitable for you to send guest posts.

How to Find Buy good Guest Post Opportunities

The first thing you’ll be looking for is guest posting opportunities. When searching for websites to host guest posts the primary goal is to locate sites that are relevant to your industry or niche. You’re looking for blogs that meet the following guidelines:

  • The content is geared towards your industry or niche
  • the readers of this blog readers will have an interest in the business
  • The blog has a loyal readers (posts have been shared on social media and remarked upon)
  • The owner of the blog has a presence on Twitter and Facebook (so you are aware that they’ll promote your blog’s content on their site)

If you’re selling plantseeds, for instance it is important to discover gardening blogs that have an engaged and enthusiastic audience of graders. These guidelines will assist you in finding the best kind of guest posts.

Google Searches

Google is an excellent starting point to search for opportunities to guest post. It is possible to use any of these keywords to locate websites that allow guest postings. Simply replace the keywords with your keywords in your field.

  • Keyword “submit a guest post”
  • keywords “guest post”
  • Keyword “guest post by”
  • keyword “accepting guest posts”
  • keywords “guest post guidelines”

The results of these searches should take you to the site’s Guest Post Guidelines page Guest submission pages or actual guest posts written by other authors.

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Do you know of any prolific guest bloggers in your field? If you’ve go through enough blogs within your field (which you ought to) you’ll recognize many of the same names that appear repeatedly in guest blogs.

Some of the most influential guest bloggers for marketing are Neil Patel, Jeff Bullas, Mark Traphagen, Tony Right, Jenny Halasz, Brian Harnish, Kevin Indig, Adam Riemer, Robyn Johnson, Benji Acciola, Kevin Rowe, Anna Crow, and Kirk Williams.

Utilizing Google search, look up names of frequent guest bloggers in your field, and the word “guest post by”. This will bring up all the websites these guest bloggers have published on. These are good sites to post guest posts on, too. An added benefit is the case that you have someone who is a guest blogger within your field that could make an introduction to the bloggers whose blogs that they have guest-written on.

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If you (or your agency for online marketing) have ever done an analysis of backlinks for an opponent when conducting the SEO campaign, it is likely that some or all of your competitors has backlinks originating from guest posts they have published.

If you’re using tools such as Open Site Explorer You can examine those backlinks for your competition and find any blog posts they’ve written.

If you are unable to find any other, try the Google search.

link:domain.com -domain.com “guest post” (replacing domain.com with the domain of your competitor) which will reveal websites that your competitor has written for.

Example:

link:backlink.io -neilpatel.com “guest post”

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Many bloggers and guest posts publish their latest guest post on social media platforms. Since the most simple one to find is Twitter Try conducting the Twitter searches for “HTML1” orthe word “guest post” to get the most recent tweets on guest posts from your field. Follow the links to determine which websites are accepting guest posts.

Seek Guest Blogging Opportunities

Do you need more ideas for keyword searches or simply a list of numerous guest post possibilities?

Take a look at this post about 14 other ways to make your content available to others.

MyBlogGuest

The last, but certainly not last, but certainly not least last, but certainly not least, last but certainly not least, is My Blog Guest A group of bloggers who are guest posting. Join for free and then search for blogs that are accepting guest posts. Better yet, you can post your personal information and say that you’re seeking to contribute guest posts on a specific topic, to let blog owners locate you!

Preparing to Pitch a Guest Blogging Post

We don’t move from looking for guest blogging opportunities, and then contact the bloggers. This is because there are some things you must do before you submit a guest blog on a website you’ve discovered.

Get to Know the Blog’s Content

Understanding the content of your blog’s target is essential. It’s likely that they have written content on the topic you are searching for when searching at guest posts. But , you must learn more about the content, such as…

  • What kind of audience is the content written for? (beginners, advanced, intermediate)?
  • What kind of readership do they write for? If your company is B2B, you’ll need the readers of your blog for your guest blog post to be a mix of businesses and general consumers.
  • What kind of content do they create? Are they mostly writing about general ideas or specific, precise tutorials? Do they enjoy lists?

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