The Cornerstone of Any Successful Business During the COVID-19 Pandemic

In the midst of a global pandemic it can feel like businesses are struggling to stay afloat. Despite the uncertainty that surrounds, one thing is for certain: customers still expect great service.

Amidst the chaos customers seemingly have more questions than ever. Your business must be sure to meet your customers needs. 

Here are 3 key tips to giving customers stellar service:

• Understand the Power of a CRM

How well does your business know each customer? Do you understand not only their general demographic, but also his or her specific background, interests, etc.?

A  CRM (customer relationship management) too not only allows your business to craft in-depth customer profiles, but more importantly build customer loyalty through creating and maintaining a personal relationship with customers. Different offerings of CRM software will better suit your business depending on the type/size of your application.

• Adopt the Technology That Suits Your Business

Now more than ever technology exists to make the customer (and business) experience seamless and intuitive. Two great, simple ways to utilize technology to improve the customer experience are SMS payments and IVR payments.

SMS payments (also called Pay by Text payments) allow customers to pay for goods and services via SMS text message. Customers receive a text allowing them to make a payment through a secure web page. Not only do customers experience a simple, convenient way to make payments, but your business will see operational cost savings and an increase in collected revenue.

Similar to SMS payments, Interactive Voice Recognition (or Call Center Payments) refers to computer technology that offers automated secure payment via phone by replacing human interaction within call centers.

IVR systems offer voice prompts that handle large amounts of call that would usually be handled by a staff of live customer service operators. Offering IVR payments significantly improves cash flow, while freeing up time for staff to do what really matters: solve customer issues.

• Prioritize Problem Resolution

In a world framed by instant gratification, consumers expect service and results quickly. While utilizing proper technology streamlines the user experience, it’s important to make sure your business is prioritizing the speed of problem resolution!

By the same token, it’s important to maintain the right [perspective when it comes to customer service. In the vast majority of cases  irritated customers, the customer is upset with their problem, not with you or your business. 

In the midst of a global pandemic it can feel like businesses are struggling to stay afloat. Despite the uncertainty that surrounds, one thing is for certain: customers still expect great service.

Amidst the chaos customers seemingly have more questions than ever. Your business must be sure to meet your customers needs. 

Conclusion

Satisfied customers are the cornerstone of a successful business. The modern consumer demands instant gratification regardless of circumstance, and the current COVID-19 pandemic is a perfect example of this. Make sure to explore any and all options to make the customer experience more streamlined, and bear in mind that said options tend to make streamline the business side of things.