With the boom in online shopping nowadays, having an eCommerce business is undoubtedly a profitable idea. Though there is no denying the competition in this market, you will rake in big bucks if you do it right.
But the question is: how do you do it right in terms of your eCommerce business? Of course, you have a great website and a wide range of products. But what can you do about boosting the number of customers visiting and buying from your online store every day?
Well, here are the six essential methods to boost your eCommerce business.
1. Figure out How to Fasten the Checkout Process
Shoppers are bound to get frustrated when the eCommerce business asks them to enter the details repeatedly. When people type in their information repeatedly, they make a mistake that slows down the order fulfillment process.
One way to get out of such a scenario is to let people quickly create an account on your website. You can even guide them on how to create that account so that the process gets completed fast. You can also make provisions where registered users can reorder the things quickly rather than going through the whole process again. Give the checkout process as much importance as you do when you’re planning to file dormant company accounts online.
2. Offer Live Tracking Link to All Your Customers
People would want to know when they will receive their orders and how far along it is. Answer this query of theirs by offering them a link that lets them track orders as the goods move through the different stages. When you take this approach, you let your customer service team avoid dealing with jumps in the order queries that customers can answer for themselves when information for facilitating self-service gets provided by you.
You can give accurate timings with the link that lets the customers know when they can start tracking. For instance, you can tell them to start tracking from a particular link after 5 p.m. eastern time.
3. Maintain Accuracy about Showing Stock Levels
Customers tend to act fast when they notice that the products they aim to buy are mostly gone. When people notice that the eCommerce store has enough of the products they want, most people will delay their purchase and get disappointed. Showing the number of stocks on the website is highly useful when the overall demand increases or fluctuates based on the seasons or any other factor.
It is a good idea to sync your website display with inventory data such that it changes in real-time. The options allow people to buy in bulk, and they can ensure that the orders get placed before the inventory has no more of that product left.
4. Using Accurate Data to Offer Customer Forecasts
The buying patterns of customers change before you note the shift. You might have scrambled to fulfill the order requests because of a sudden surge in demands several times. Though such circumstances are not entirely avoidable for an eCommerce business, you can decrease their frequency by tapping into historical data. It will reduce your dependence on stockpiling and make you better prepared for meeting the needs.
Start by looking at data patterns that can help you in planning better. Detecting those isn’t easy, but the process becomes a lot easier if you use a reliable data analysis platform. It is a brilliant idea for you to invest in one of the platforms if the budget allows it.
5. Get the Packaging Process Completely Automated
A growing eCommerce business needs to be more efficient with its packaging. When the products take a long time to leave your warehouse because of frequent errors or slow processes, your customers will become impatient and look for other options. Thus, you need automation because it is a fantastic way to speed up the packaging strategy and turn it more accurate. Furthermore, the upfront expenses aren’t as high as you expect.
For instance, you can go for a machine-as-a-service model that allows you to pay some rent instead of buying all the equipment. Though the vendor owns the machine, you get to use it for better packaging.
6. Don’t Stop At Informing The Buyers About Sold-Out Goods
It is disappointing to a customer to see that the store does not have their desired product in stock. The customers would naturally go looking for the same somewhere else. So, you might start losing out on customers because of the increasing demand. But you have the chance to encourage your customers to still shop with you even when you do not have the exact product they are searching for.
You can ask them to try something similar or new that you can offer. Let similar products show up directly below that sold-out sign so that people start scrolling through other viable options. People will wait and might even buy something instead of simply moving away.
The Bottom Line
And there you have it! These six viable methods will undoubtedly go a long way in helping you boost your eCommerce business. So, go ahead, opt for these ideas and see how your business prospers more than ever because of these tips.